They tasked me with creating a brand identity that they could use which would help spectators and players of the various sports know that they are their own business, separate from the sports. The football club, being their main revenue stream, struck up a deal with DSSC that meant that DSSC would put some money back into the club so they wanted to be identifiable when doing so.
For context, the DSSC building 'Clubhouse' is in white and then the facilities located on the same grounds are labeled in black so that you can understand perhaps why people think they're one with the football club specifically but, also with the other sports there.
The primary logo option is on the left, I was instructed that the logo needed to be Black and Gold and in a badge design so that it was in keeping with sports and was easily applicable across the facility itself.
Another example of a way the branding could be applied across the clubhouse is through beer mats. Distinctive and unique beer mats are always going to grab attention in a place where everyone is sitting down at tables drinking beer and using the mats.
In this example of how their branding can be used, I made a mock-up poster that could be put around the facility (mainly in the stadium & in and around the clubhouse) which has an incentive that most people would want to follow so you have guaranteed eyes on the branding without them really knowing and then you have the DSSC gold used for the title and the DSSC logo in close proximity to the incentive meaning that the consumer makes the link between the two.