This is my baby, the crown jewel of my portfolio, the project in which you will fully understand the vast extent of my skills across all areas of Graphic Design. Unknown Clothing, the brand I started when I was 17, where I am clothing designer, brand designer, marketing manager and just about everything in between.
What started off as a re-brand of the biggest brand in UK streetwear, Trapstar, in college ended up flourishing into my own streetwear brand as I believed the logo was too good to leave with no real purpose.
The iconic Dripping Balaclava Logo that I created and couldn't leave alone. The balaclava part was chosen to reinforce the street feel and the dripping element because of the UK slang term 'drip' meaning the clothes you are wearing look good.
The Essentials Tracksuit, the first tracksuit I ever designed, manufactured, photographed, and sold, and also the most popular tracksuit I have ever sold.
Here is an example of one of my most popular summer pieces, which involved cut and sew panels along the underarm and side of the leg to bring together the set. One problem I faced during the creation of this piece was that the manufacturer I was working with at the time did not have screen printing capabilities that matched mine and the brand's standards so I actually got them made blank by the manufacturer, as we were on a short time scale, and then got them screen printed on somewhere locally to me. As I previously mentioned this ended up being a really popular collection so overcoming this problem meant that I prospered, massively.
Various marketing ploys for my reversible windbreaker, a piece that sells so well for me every time I bring it out because of it being sort of one of a kind in UK Streetwear, no one else is really doing it, to my standard.
From the top left we have an anime-style cartoon I made wearing the windbreaker with both sides being showcased. Then, obviously, as the sound plays it shows you them briefly switching which side they are wearing, playing on the ease and unique feature that the reversible is.
Top right is a stop motion video/gif that I directed and edited when I first brought out the jacket and it was used a lot on my Facebook/Instagram ads and was really highly converting at the time.
The bottom left is a picture I captioned Me VS Me which I created by having the camera set up on the tripod and the model posing in different places on the staircase. This image shows that even though it is the same person it is not just like the jacket even though it is the same jacket when you reverse it is not the same jacket.
Images for the website smoothed out, where needed, re-coloured, and most importantly put on a crisp white background, perfect for a product image
Further evidence of image editing in a different capacity as this was some examples of colour grading I did for my photoshoot for my Puffer Jacket.
Various editing styles that I use for my content whether it be using just primary imagery and videos or a mix of primary and secondary I use music and transitions as well as Ai generated voice in my video content, showing the variation and versatility I possess.
www.unknownclothing.co.uk